I've been asked that question many times over the years. The answer is always the shorter the better! One of the best judges of how long a video should be is YOU! Once you've created a video have someone watch it and see when they start tuning out or getting bored. I can tell you [...]
Two of the most popular web video platforms are YouTube and Facebook. It is not surprising that companies attempt to use both platforms to promote their brands, products and services. However, each platform has its unique features and video hosting is not done in the same way on both Facebook and YouTube. To market effectively, [...]
While most people may visit YouTube to check out the latest viral videos or watch their favorite content creator’s next upload, they also manage to get a lot of information about businesses through the site. If you are hoping to use YouTube to help promote your company’s brand, and provide information to consumers about the [...]
Studies show that if you have a single video on your website, your chances of being on the top page of Google search results pages are 50 times higher. Similar studies also tell us that people end up spending an average of two minutes more on a website if it has at least one video, [...]
